Corporate Turnaround
A lower market company, with a Software-as-a-Solution (SaaS) offering and a strong underlying value proposition, had a negative outlook with stalled revenue growth.
Situation Assessed
While the Company had a very strong value proposition, it was experiencing long sales cycles in the corporate market and had a relatively small sales funnel of corporate prospects.
Challenges Encountered
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The Company had not experienced scaling of its business
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Multiple areas of focus limited resources for product development
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Focused on three distinct markets with limited success in each area
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Limited internal infrastructure for corporate customer support
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Fatigued investor base
Value Delivered
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Determined the best market and target customers for success in alignment to the competitive position of the company
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Eliminated two of the three market segment areas, where competitive position was relatively weak
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Focused on aligning the company’s competitive position with the leaders in the corporate market
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Secured C-level meetings with several major corporate account who would align well with the company’s value proposition and competitive position
Outcomes Achieved
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Within one year, the company secured the top two corporate accounts within its target market, outcompeting major billion-dollar companies solution offerings
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The company’s sales funnel dramatically increased as a result of the top two corporate wins
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Receive an all cash offer from a strategic acquirer
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Investors went from a planned write-down of its investment to a major success